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May 1, 2013
Maria Cielo Diaz Magno-Gatmaytan

Cover, Abstract, Contents

Categories: Influencing physician prescribing behavior

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← Influencing physician prescribing behavior: direct-to- consumer advertising and the demand for me-too drugs

General Introduction →

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Influencing physician prescribing behavior

Cover, Abstract, Contents
General Introduction
Policy Dynamics in the Pharmaceutical Industry: An Interbranch Perspective
Prescription Drug Choice: Examining Physician Prescribing Behavior
The Effect of the Entry of Me-too Drugs on the Demand for Generic Drugs
Limitations of the Study
Conclusion
References
Annexes
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