Annexes
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Read MoreCategory: Influencing physician prescribing behavior
References
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Read MoreConclusion
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Read MoreLimitations of the Study
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Read MoreThe Effect of the Entry of Me-too Drugs on the Demand for Generic Drugs
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Read MorePrescription Drug Choice: Examining Physician Prescribing Behavior
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Read MorePolicy Dynamics in the Pharmaceutical Industry: An Interbranch Perspective
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Read MoreGeneral Introduction
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Read MoreCover, Abstract, Contents
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Read MoreInfluencing physician prescribing behavior: direct-to- consumer advertising and the demand for me-too drugs
ABSTRACT This study examines the variables that may influence physicians’ choices of medication for their patients and the effect of the entry of me-too drugs on the market of breakthrough and generic drugs. Using the 2006...
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